Why This Matters
There are many reasons for your Web site to be accessible - easy to read and navigate - on a range of devices. The stakes just got higher this year when search engine giant Google introduced new algorithms that will affect your search engine ranking when people search for you on a mobile device. If your site is not mobile-ready, you are losing the ability of mobile users to find you. If site owner A has properly coded its pages and site owner B has not, owner A ranks higher than owner B in search listings. In addition, Google attaches the words "Mobile Friendly" at the front of the listing description of those that are.
We have become reliant on our hand-held devices for everything from obtaining maps, directions and public transit information, to looking up information on individuals, stores and organizations, and connecting with health and education resources. Recent studies have shown that 29% of Americans say their cell phone is the first and last thing they look at each day, while a whopping 37% say they check their mobile phone every 30 minutes or less throughout the day.
According to the Pew research Center, 91% of Americans own a cell phone of one sort or another. Smartphone ownership increased by 20% between May, 2011 and March, 2014, and that percentage is growing faster, literally by the month. As of April, 2015, Pew's research shows that nearly two-thirds of Americans (64%) own smartphones. That's a 6% increase from the 58% reported in January, 2014.
For a further understanding of what DataBoy can do for you, see our page on Responsive Design.